Attending a career fair is more than just handing out resumes—it’s a chance to explore industries, meet professionals, and practice the art of networking. For students in communication fields, these events offer direct access to media companies, PR firms, and digital agencies looking for fresh talent. Whether you’re a first-year student curious about career paths or a graduating senior ready to land a job, the Careers in Communication Fair is designed to support your professional journey.
📅 Mark your calendar:
October 23rd, 10 AM – 2 PM
Grand Ballroom, Reitz Union
Meet the Employer: Neal Bennett from E.W. Scripps
During a recent workshop, students heard from Neal Bennett, Senior Talent Acquisition Partner at E.W. Scripps Company, a national media organization with a strong presence across the U.S. Neal shared practical advice on how students can stand out to recruiters and prepare for meaningful conversations at the fair.
What to Expect at the Fair
The fair will feature employer booths, recruiters ready to chat, and students exploring opportunities. You’ll have the chance to ask questions, share your resume, and learn about internships, full-time roles, and company culture. It’s a great environment to practice professional conversations and make meaningful connections.
Preparing for the Career Fair
Preparation starts with research. Knowing which companies will be present and what they’re hiring for helps you prioritize your time and conversations.
Best practices:
- Research employers using Gator CareerLink and LinkedIn.
- Create categories to prioritize companies based on your interests.
- Dress professionally—visit the Gator Career Closet for free professional attire.
- Observe how other students network and learn from their approach.
Resume & LinkedIn Optimization
Your resume and LinkedIn profile are often your first impression. Make sure they’re polished and tailored to the roles you’re pursuing.
Tips for success:
- Use keywords from job descriptions to improve visibility in applicant tracking systems.
🗣️ Neal shared that many companies (including his!) use AI-based systems to screen resumes, so matching language from job postings is essential. - Get feedback using tools like Quinnica.
- Bring printed copies of your resume—free printing is available on campus.
- Update your LinkedIn profile with a clear objective and proofread carefully.
📸 Bonus Tip: Take advantage of free headshots and drop-in coaching hours to get last-minute advice. (Note: Services are closed Friday for Homecoming.)
Crafting Your Elevator Pitch
A strong elevator pitch sets the tone for a great conversation. It should highlight your background, interests, and enthusiasm for the company.
Pitch tips:
- Keep it to 30–60 seconds.
- Personalize it for each company.
- Practice aloud and adapt based on the conversation.
🎤 Neal recommended preparing thoughtful questions about company values, growth opportunities, and team culture to show genuine interest.
Resume & Portfolio Development
For students pursuing roles in media and communications, showcasing relevant experience and creativity is essential.
What to include:
- Immersion projects, internships, and hands-on experiences.
- A reel for journalism and broadcasting roles.
🎥 Neal emphasized that reels are a must-have for broadcast roles and offered to review student portfolios via LinkedIn or email. - Clear headers and portfolio links in your applications.
- Cover letters that reflect research and highlight your unique strengths.
What to leave out:
- Unrelated short-term jobs unless they demonstrate transferable skills.
Networking & LinkedIn Tips
Networking is a long-term investment. Building relationships with alumni and recruiters can open doors over time.
LinkedIn tips:
- Share authentic content, even infrequently.
- Proofread your profile and include a clear career objective.
- Follow up with recruiters after the fair via email or LinkedIn.
💬 Neal reminded students that recruiters may take time to respond—patience and persistence matter.
Final Checklist ✅
Before the fair:
- Research companies on Gator CareerLink.
- Update and upload your resume with relevant keywords.
- Print copies of your resume.
- Prepare and practice your elevator pitch.
- Develop specific questions for employers.
- Visit the Gator Career Closet for attire if needed.
After the fair:
- Follow up with thank-you notes and any requested materials.
- Connect with Neal Bennett for portfolio feedback via LinkedIn or email.
- Check your email and voicemail for potential opportunities.
- Explore the Gator Launch to earn achievements for career readiness.
Resources
- Quinncia: AI Resume & Interview Feedback (& LinkedIn Review!)
- Professional Introduction Guide: Craft your elevator pitch
- Molm Family Gator Career Closet: Professional attire & Headshots available
- Drop-In Coaching: No appointment needed! Get help with resumes, cover letters, LinkedIn, interview prep, and career questions.
Final Thoughts
The career fair isn’t just about landing a job—it’s about learning, connecting, and growing. With the right preparation, you’ll walk in with confidence and walk out with new possibilities.
