Gator Career Chat: From Campus to Communications Industry (Event Recap & Recording)
Starting a career in communications can feel exciting—and a little overwhelming. Whether you’re drawn to advertising, PR, media, or design, there are countless directions to explore. That’s why we hosted Gator Career Chat: From Campus to Communications Industry—a panel featuring UF alumni working across the field. They shared honest insights, lessons learned, and practical tips to help students take their first steps with confidence.
If you missed the live event, you can still catch the full conversation:
👉 [Watch the Zoom Recap]
What We Covered
This wasn’t your average panel. It felt more like a real conversation. It was filled with personal stories, relatable moments, and career lessons you don’t always hear in class.
The panelists—Ella, Alisha, Demi, Brianne, and Lorena (A rising CJC Senior!)—came from different corners of the communications world, and their paths weren’t always linear. Some thought they’d work in fashion, others considered healthcare. What brought them together? Curiosity, creativity, and the decision to lean into new opportunities.
Key Themes & Advice
1. Start Where You Are—It’s Enough
Not sure what you want to do? That’s normal. Many panelists didn’t figure it out until well into college (or even after). What helped? Saying yes to opportunities, trying out internships, and getting involved in student orgs.
“You’re not supposed to have it all figured out in one day.”
2. Your Network Matters—Start Building It Now
Networking doesn’t have to be cringey. Think of it as building relationships—with classmates, professors, alumni, and professionals. Platforms like LinkedIn, email outreach, Gator Network and UF’s own events are powerful tools when used intentionally.
“Be genuine. Ask people about their journey—not just for a job.”
3. Portfolios Speak Louder Than Words
No matter your role, having a strong portfolio that reflects your voice and skills can set you apart. From class projects to club work and freelance gigs—capture it all.
“Use your portfolio to tell your story. That’s what employers want to see.”
Tools & Resources They Recommended
- Student Orgs: Join Ad Society, PRSSA, The Agency, or Vox Graphis
- Programs: Apply for CJCxNYC or IRTS Summer Fellowship
- Certifications: Try Google Analytics, Pinterest Academy, Edge Academy, or HubSpot
- Creative Tools: Learn Adobe Suite, Canva, and Figma
- Career Support: Use LinkedIn Learning and explore the Career Hub
- Alumni Connections: Use Gator Network to connect with UF alumni who want to help and are happy to answer your questions.
Freshman or Transfer? Here’s Where to Start
You don’t need to jump into everything at once. Start small. Go to a meeting. Introduce yourself to a classmate. Ask a professor about their industry experience. The panelists reminded us that freshman year is about exploring—and that’s a strength, not a weakness.
Final Thoughts
One of the most powerful takeaways? Everyone’s path is different—and that’s a good thing. The communications field is full of opportunities for curious, motivated students who are open to exploring, learning, and making connections. Just remember: your story is still unfolding, and that’s where the magic happens.
