Arts, Communications, Media and Marketing

The Arts, Communication, Media, and Marketing Career Pathway centers on the vast expanse of opportunities within the creative, communicative, and promotional sectors. This pathway introduces students to diverse roles and trajectories within boutique agencies, established media houses, multinational marketing firms, and avant-garde art studios spanning a spectrum of industries. Each of these domains requires a distinctive blend of passion, vision, and skill, attributes you’re honing at the University of Florida. Threads weaving through these sectors include the drive to thrive in dynamic landscapes, innovative storytelling and problem-solving, and the savvy to engage audiences, be it clients, viewers, or consumers.

Lights, Camera, Career: Film Industry Jobs with Staying Power

Dreaming of a career in film but worried about job stability? You’re not alone. While the entertainment world can seem unpredictable, there are plenty of behind-the-scenes roles that offer both creative fulfillment and steady employment. From editors and producers to …

By Zita Gonzalez
Zita Gonzalez Career Pathways Coach for Arts, Communications, Media, and Marketing
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Every Hit Starts Somewhere: Balancing Work and Songwriting with Purpose

For many aspiring songwriters, juggling a day job while chasing a music career can feel like a roadblock or even a failure. But in reality, steady work can offer more than just a paycheck. It can give you stability, structure, …

By Zita Gonzalez
Zita Gonzalez Career Pathways Coach for Arts, Communications, Media, and Marketing
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Top Careers That Pay Well for Journalism Majors

A journalism degree can open doors far beyond the newsroom. Whether you’re drawn to digital media, strategic communications, or content development, your storytelling and research skills are in high demand across many industries. According to Indeed Career Guide (2023), journalism …

By Zita Gonzalez
Zita Gonzalez Career Pathways Coach for Arts, Communications, Media, and Marketing
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From Ghosted to Hired: Proven Strategies to Speed Up Your Job Search

Tired of sending out applications and hearing nothing back? You’re not alone. Between ghosting from employers and the emotional toll of job searching, burnout is real—especially for students and recent grads juggling coursework, internships, and career prep. But there’s hope! …

By Zita Gonzalez
Zita Gonzalez Career Pathways Coach for Arts, Communications, Media, and Marketing
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Job Shadowing: Is It Any Good? Here’s What to Consider

Job shadowing is a hands-on learning experience where you observe a professional in their role, gaining insight into their responsibilities, skills, and workplace dynamics. It’s a powerful way to understand a job beyond the surface, seeing firsthand what it truly …

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Alumni Connections

  • Communications Manager Tampa International Airport
Meet C.J.
Meet Trey
  • CEO, Founder Schtick People Productions
Meet Patricia
  • Administrative Assistant University of Florida, Department of Medicine, Administration
Meet Meghan
  • Houston, Texas
  • Owner Equilibrium Multisport
Meet Dawn
Meet Rachel
Meet Mary Brooke
Meet Sebastian

Credentials and Courses

Creating Construction Documents with Revit

Taught by Rina Sahay
If you’re trying to get the hang of Autodesk Revit, there’s nothing like building a real-world model. In this course,…

AutoCAD 2024 Essential Training

Taught by Shaun Bryant
AutoCAD 2024 is a powerful design and drafting software application used to create precise 2D and 3D designs. In this…

Hands-On AI: Image Processing with Python

Taught by Eduardo Corpeño
In this course, Eduardo Corpeño—an electrical engineer, computer programmer, and teacher—helps you build a solid foundation in image processing using…

Creative Inspirations: Stefan G. Bucher, Designer, Illustrator, and Writer

Taught by Stefan G. Bucher
Meet a truly monster graphic designer, Stefan G. Bucher. Stefan’s projects range from his Daily Monsters, to the Daily Letter…

Creative Inspirations: Big Spaceship, Digital Creative Agency

Taught by Big Spaceship
Take a ride in the Big Spaceship with this intimate look at the inner workings of one of the web’s…

Exploring Photography: Family and Group Portraiture

Taught by Natalie Fobes
In this course, Pulitzer finalist Natalie Fobes shows how to capture engaging portrait shots of couples, families, and other groups…

The Creative Spark: Nick Onken, Travel and Lifestyle Photographer

Taught by Nick Onken
Is your passport current? We’re about to do some trekking—photo trekking—with travel and lifestyle photographer Nick Onken. Nick was originally…

Creative Inspirations: Troika Design Group, Design and Branding Agency

Taught by Troika Design Group
Ever wonder who’s behind those cool identity graphics on broadcast and cable TV networks? Come take a peek behind the…

Photography Foundations: Lenses

Taught by Ben Long
Many of the creative options available to a photographer hinge on an in-depth understanding of lenses. In Foundations of Photography:…

CSS Positioning Best Practices

Taught by Bill Weinman
Web designers and coders will be introduced to techniques to improve their results in CSS Positioning Best Practices. Beginning with…

Creative Inspirations: Harry Marks, Broadcast Designer

Taught by Harry Marks
Harry Marks is considered by many to be the godfather of broadcast design. More than any other individual, he changed…

Creative Inspirations: Dale Herigstad & Schematic, Interactive Design Agency

Taught by Dale Herigstad
Welcome to the future of media experience. Meet Dale Herigstad, Chief Creative Officer at Schematic—the company behind some of the…

Narrative Portraiture: On Location in New York City

Taught by Chris Orwig
In the Narrative Portraiture series, photographer and teacher Chris Orwig explores the use of elements such as location and natural…

Troika’s ABC Brand Campaign: Start to Finish

Taught by Troika Design Group
Get an inside view behind the making of ABC TV’s fall promotional and brand image campaign, and watch a 60-second…

Narrative Portraiture: On Location in Texas with Keith Carter

Taught by Chris Orwig
In the Narrative Portraiture series, photographer and teacher Chris Orwig explores how to use location and natural light to create…

Creative Inspirations: Renegade Animation, Animation Studio

Taught by Renegade Animation
Renegade Animation has pioneered digital 2D paperless animation with a unique all-Flash workflow—and a bunch of really great cartoons! This…

Douglas Kirkland on Photography: Studio Portraiture

Taught by Douglas Kirkland
In the Douglas Kirkland on Photography series, well-known photographer Douglas Kirkland explores a variety of real-world photographic scenarios, sharing technique…

Creative Inspirations: Rick Smolan, Photographer

Taught by Rick Smolan
Rick Smolan is responsible for some of the largest photographic projects ever undertaken. A former Time, Life, and National Geographic…

Douglas Kirkland on Photography: Natural Light Portraiture

Taught by Douglas Kirkland
In the Douglas Kirkland on Photography series, well-known photographer Douglas Kirkland explores a variety of real-world photographic scenarios, sharing technique…

Canon 5D Mark III Essential Training

Taught by Ben Long
In this course, photographer and author Ben Long details the features, controls, and options in the Canon 5D Mark III…

Forage Job Simulations

Career Resources

Whether you’re applying for your first internship or auditioning for a professional role in the arts or entertainment industry, the …

This guide offers insights into creating portfolios for individuals in digital arts and related fields.

This Portfolio Inventory Guide provides guidance on selecting pieces to create a portfolio for individuals in digital arts and related …

Check out Mediabistro — a go-to job board for creatives, graphic designers, copywriters, social media managers, proofreaders, editors, and more! From …

Whether you’re passionate about storytelling, sales, tech, or event planning—there’s a place for you in broadcast media! Local TV and …

TeamWork Online is a must-visit job board if you’re looking to break into the sports and live entertainment industry. …

Contact & Location

Phone
352-392-1601
Address

J. Wayne Reitz Union
Suite 1300
PO Box 118507
Gainesville, FL 32611-8507

Career Service Hours

Monday 8:00 am- 5:00 pm
Tuesday 8:00 am- 5:00 pm
Wednesday 8:00 am- 5:00 pm
Thursday 8:00 am- 5:00 pm
Friday 8:00 am- 5:00 pm

We are located on Level 1 of the Reitz Union.