Arts, Communications, Media and Marketing

The Arts, Communication, Media, and Marketing Career Pathway centers on the vast expanse of opportunities within the creative, communicative, and promotional sectors. This pathway introduces students to diverse roles and trajectories within boutique agencies, established media houses, multinational marketing firms, and avant-garde art studios spanning a spectrum of industries. Each of these domains requires a distinctive blend of passion, vision, and skill, attributes you’re honing at the University of Florida. Threads weaving through these sectors include the drive to thrive in dynamic landscapes, innovative storytelling and problem-solving, and the savvy to engage audiences, be it clients, viewers, or consumers.

Gator Career Chat: Inside the Marketing World (Event Recap & Recording)

The marketing industry is fast-paced, ever-evolving, and filled with opportunities for creative and analytical minds alike. To help students navigate this dynamic field, the Career Connections Center recently hosted an insightful career chat with industry professionals Kevin Ally (GE Programs …

By Zita Gonzalez
Zita Gonzalez Career Pathways Coach for Arts, Communications, Media, and Marketing
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5 Ways to Get More Engaging Quotes

Whether you’re content creator, or just looking to boost your storytelling skills, knowing how to capture compelling quotes can make all the difference. Strong quotes bring stories to life, add credibility, and keep your audience engaged. In PR Daily’s article,

By Zita Gonzalez
Zita Gonzalez Career Pathways Coach for Arts, Communications, Media, and Marketing
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Crafting Effective Reels: Tips for Broadcast Media Success

A well-crafted reel showcases your on-air presence, technical skills, and personality in just minutes, making it an essential tool for aspiring broadcasters. To learn how to create a compelling reel and discover best practices, read the article “Résumé Reels for …

By Zita Gonzalez
Zita Gonzalez Career Pathways Coach for Arts, Communications, Media, and Marketing
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Prepare for Career Week workshop – event recap, recording, and resources

To help you get ready for Career Week, the Career Connections Center hosted “Prepare for Career Week: How to Stand Out to Employers,” focused on preparing you for next week’s Career Showcase events. The workshop provided guidance on research, professional …

By David Adams
David Adams Senior Assistant Director for Career Pathways – Business, Public Service, and Tourism
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Could ChatGPT Be Slowing Your Progress?

Artificial intelligence (AI) tools like ChatGPT have become popular in academic and professional spaces, but how does it impact learning efficiency? A recent study highlights how verification efforts—checking and refining AI-generated content—can influence the effectiveness of these tools for college …

By Zita Gonzalez
Zita Gonzalez Career Pathways Coach for Arts, Communications, Media, and Marketing
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Alumni Connections

Meet Sebastian
  • Member Order of Omega
Meet Ryan
  • Director of Film and Editing University of Florida Homecoming and Gator Growl
Meet Charlize
  • Orlando, Florida
  • Tour Director, Student Admissions Officers University of Florida
Meet Tyler Grace
  • Intern 730 The Game
Meet Bryce
  • Radio Producer WRUF Sports Radio 850
Meet Daniel
  • Technical Assistant University of Florida Innovation Academy
Meet Jonah
  • Melbourne, Florida
  • Production Supervisor The Agency at UF
Meet Dawson

LinkedIn Learning

Creating Construction Documents with Revit

Taught by Rina Sahay
If you’re trying to get the hang of Autodesk Revit, there’s nothing like building a real-world model. In this course,…

AutoCAD 2024 Essential Training

Taught by Shaun Bryant
AutoCAD 2024 is a powerful design and drafting software application used to create precise 2D and 3D designs. In this…

Narrative Portraiture: On Location in New York City

Taught by Chris Orwig
In the Narrative Portraiture series, photographer and teacher Chris Orwig explores the use of elements such as location and natural…

Creative Inspirations: Mexopolis, Animation Studio

Taught by Sandra Equihua
Mexopolis is the husband and wife team whose animated television series El Tigre has defied all the rules and won…

The Creative Spark: Nick Onken, Travel and Lifestyle Photographer

Taught by Nick Onken
Is your passport current? We’re about to do some trekking—photo trekking—with travel and lifestyle photographer Nick Onken. Nick was originally…

InDesign: Creating a Book with an Online Component

Taught by Tony Harmer
Learn how to get the best of both worlds in your design projects by combining the depth and convenience of…

Photography Foundations: Lenses

Taught by Ben Long
Many of the creative options available to a photographer hinge on an in-depth understanding of lenses. In Foundations of Photography:…

CSS Positioning Best Practices

Taught by Bill Weinman
Web designers and coders will be introduced to techniques to improve their results in CSS Positioning Best Practices. Beginning with…

Creative Inspirations: Harry Marks, Broadcast Designer

Taught by Harry Marks
Harry Marks is considered by many to be the godfather of broadcast design. More than any other individual, he changed…

After Effects Apprentice: 08 Nesting and Precomposing

Taught by Trish Meyer
Let Chris and Trish Meyer share with you two of the core secrets required to become an efficient After Effects…

Creative Inspirations: Stefan G. Bucher, Designer, Illustrator, and Writer

Taught by Stefan G. Bucher
Meet a truly monster graphic designer, Stefan G. Bucher. Stefan’s projects range from his Daily Monsters, to the Daily Letter…

Creative Inspirations: Dale Herigstad & Schematic, Interactive Design Agency

Taught by Dale Herigstad
Welcome to the future of media experience. Meet Dale Herigstad, Chief Creative Officer at Schematic—the company behind some of the…

Troika’s ABC Brand Campaign: Start to Finish

Taught by Troika Design Group
Get an inside view behind the making of ABC TV’s fall promotional and brand image campaign, and watch a 60-second…

Narrative Portraiture: On Location in Texas with Keith Carter

Taught by Chris Orwig
In the Narrative Portraiture series, photographer and teacher Chris Orwig explores how to use location and natural light to create…

Photoshop Masking and Compositing: Fundamentals

Taught by Deke McClelland
Photoshop Masking and Compositing: Fundamentals is the introductory installment of Deke McClelland’s four-part series on making photorealistic compositions in Photoshop.…

Creative Inspirations: Renegade Animation, Animation Studio

Taught by Renegade Animation
Renegade Animation has pioneered digital 2D paperless animation with a unique all-Flash workflow—and a bunch of really great cartoons! This…

Douglas Kirkland on Photography: Studio Portraiture

Taught by Douglas Kirkland
In the Douglas Kirkland on Photography series, well-known photographer Douglas Kirkland explores a variety of real-world photographic scenarios, sharing technique…

Creative Inspirations: Rick Smolan, Photographer

Taught by Rick Smolan
Rick Smolan is responsible for some of the largest photographic projects ever undertaken. A former Time, Life, and National Geographic…

Douglas Kirkland on Photography: Natural Light Portraiture

Taught by Douglas Kirkland
In the Douglas Kirkland on Photography series, well-known photographer Douglas Kirkland explores a variety of real-world photographic scenarios, sharing technique…

Canon 5D Mark III Essential Training

Taught by Ben Long
In this course, photographer and author Ben Long details the features, controls, and options in the Canon 5D Mark III…

Forage Job Simulations

Career Resources

This guide offers insights into creating portfolios for individuals in digital arts and related fields.

This Portfolio Inventory Guide provides guidance on selecting pieces to create a portfolio for individuals in digital arts and related …

Check out Mediabistro — a go-to job board for creatives, graphic designers, copywriters, social media managers, proofreaders, editors, and more! From …

Whether you’re passionate about storytelling, sales, tech, or event planning—there’s a place for you in broadcast media! Local TV and …

TeamWork Online is a must-visit job board if you’re looking to break into the sports and live entertainment industry. …

What Is Summer Stock Theatre & How Can You Get Involved?

If you’re a college student looking to gain professional …

Contact & Location

Phone
352-392-1601
Address

J. Wayne Reitz Union
Suite 1300
PO Box 118507
Gainesville, FL 32611-8507

Career Service Hours

Monday 8:00 am- 5:00 pm
Tuesday 8:00 am- 5:00 pm
Wednesday 8:00 am- 5:00 pm
Thursday 8:00 am- 5:00 pm
Friday 8:00 am- 5:00 pm

We are located on Level 1 of the Reitz Union.