Arts, Communications, Media and Marketing

Content Strategy for Marketers

Hone your marketing skills by focusing on the nuts and bolts of your content strategy. In this course, content marketing expert Amanda Milligan outlines key aspects of your strategy. She goes over how to identify your content objectives, discover where your audience is online, build a strategy unique to your objectives and audience, and measure the ROI of your content strategy. Plus, Amanda explains how to construct a framework for developing a content strategy. Having this foundation sets you up for success in fleshing out your content plan.

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