Minimizing Bias in Focus Groups with Q-Sort Method

Focus groups are an invaluable tool for gathering qualitative insights—provided you’ve minimized bias. There are many factors that can cause bias in your focus groups. Maybe one particularly vocal participant pushes the conversation in a counterproductive direction. Or perhaps the way you’ve worded a question leads participants down certain paths. Whatever the reason, bias can cause your insights to be less insightful. In this course, Sarah Weise shows you how to address the most common sources of bias in focus groups, and shares strategies to keep the conversations balanced, fair, and real.