Fundraising plays a vital role in growing and sustaining a nonprofit organization. Since an organization’s values, mission, and services don’t promote themselves, it’s essential for fundraisers to cultivate and manage strong donor relationships. This course, developed by the Fundraising Academy at National University, explores the concept of Cause Selling—a relationship-based approach to fundraising that helps open new opportunities. You’ll learn how to identify and engage potential donors, craft compelling presentations, respond to concerns, and confidently request contributions. The course also delves into donor motivations and offers guidance on building lasting connections to support your organization’s long-term success.
Note: This training was created by the Fundraising Academy in collaboration with Madecraft. \
Learn More