LinkedIn Guide

LinkedIn is a social networking website that can help creating and maintaining an online, professional presence. This guide will go through the profile creation process and also tips for how to leverage a profile to increase professional presence.

Building Your LinkedIn Profile

Learn how to build your LinkedIn Profile

  • Use a high quality photo looks professional
    • Do not use any cropped photos or selfies
  • Schedule an appointment at the Career Connections Center to have a professional headshot taken

In your Summary Section, you should:

  • Include foundational human skills and technical skills that are needed for your field
  • Show your personality and you as a professional (value add/what makes you different/your brand)
  • Remember to include keywords Search for the best practices in your industry and what others are doing, and be inspired by that research when writing your own summary
  • Quantify your experiences to show productivity and results (how often, how much, percentages, size, amount, etc.)

  • Past: What was the “aha” moment that got you interested in your field?
  • Present: What current skills, experiences and personal attributes have prepared you for your field?
  • Future: What you are you seeking? What are your professional goals?

  • Include a story about your current career path and goals
  • End with a call to action

  • Include university (University of Florida), degree, field of study, the year that you started and the year you will
  • graduate, main activities and societies from your involvement experience
  • You can display educational work in this section or consider creating a separate projects section.

  • Expand on your work/involvement/leadership experience sections from your resume
  • Expand on your work/involvement/leadership experience sections from your resume
  • Elaborate and go deeper when describing your experiences on LinkedIn
  • Include job/leadership title, company/organization name, key accomplishments, and dates worked/participated
  • If you held a leadership position, be specific about what your responsibilities were and how they affected your organization
  • Include 2 or more detailed bullet points about what you did/your impact on the company/organization (need to make in Word and copy and paste into LinkedIn)
  • Quantify when possible (use numbers to highlight your accomplishments)
  • If you have volunteer experience, you can also add that under the “volunteer experience” section
  • If using bullet points, they should include action verb + how/what you did + results
  • Focus on transferable skills in your industry
  • Find transferable skills using task from job titles you searched on O*Net Online
  • Note: LinkedIn will automatically sort your experiences by most recent (at the top) to least recent (at the bottom)

  • Volunteering
  • Projects (courses, organizations, or independent)
  • Recommendations
  • Study Abroad
  • Skills and Endorsements
  • Interests
  • Courses
  • Honors and Awards
  • Languages
  • Organizations/ Companies
  • Groups
  • Alumni Associations

  • Log in to your LinkedIn profile
  • Click on LinkedIn profile
  • On the top right-hand side, there will be an “Edit public profile & URL” section
  • Click the pencil icon
  • Edit the URL to be only your name or similar to your email (this creates a consistent professional brand)

  • Set Your Profile to “Open to Work”; This helps recruiters recognize that you are interested in new opportunities
  • Add sample job titles, workplaces, job locations, start date, and job types
  • Select if you want only recruiters to see this information or all LinkedIn users
  • Ensure you save your settings update by clicking the save button

LinkedIn Jobs & Internships

LinkedIn can be a great way to find jobs and internships. Utilize this guide to learn how to best search for experiences on LinkedIn

  • Go to the search bar and search for a preferred role (ex. Software engineer internship, account manager, public policy internship, etc.)
  • Make sure to include keywords such as “internship”
  • Then click the job icon on the top to get job/internship postings
  • Filters:
    • When the results appear, click on all filters
    • Set the filters to match the opportunities you are searching for
    • Do not forget to filter by location if it is applicable to you
  • Understand and research your reasonable salary and location preferences
    • To receive notifications when new jobs are released with the title you searched, click the “set alert” toggle to “on”
  • If you want to save a job to apply to later, click the ribbon icon next to the “Save” button

  • Recommended Jobs: based on jobs you have already applied to and your listed experience/skills
  • Interview Prep Tab: has common interview questions (you will need a premium account to access all the questions)
  • Another way to find jobs/internships is by connecting directly to recruiters and employees in target organizations

  • Search for the company/organization of interest
  • Click on the company’s LinkedIn profile
  • Click the about section
  • Click on the “I’m Interested” button
  • Clicking the “I’m interested” button allows recruiters at that company/organization to know you are interested in working there

LinkedIn Alumni Tool & How to Grow Your Network

LinkedIn is a great place to network. This section will provide information on connecting with alumni and others.

  • Always send a note with your connection request. This greatly increases your chances of a successful connection.
  • Your note should be personal and meaningful, yet short
  • Remember to use a friendly and professional tone
  • Thank the person for taking the time to talk to you (if applicable)
  • Be concise with your word choice
  • Keep language formal, but easy to understand

  • Start with introducing yourself and share a point of connection (i.e. UF alumni; same industry; if you have talked to the recruiter before, mention what you talked about)
  • Give a call to action for what you’re looking for (i.e. I am hoping to to speak to you about…; questions regarding x, y, z)
  • Ensure you are time and calendar courteous to make it easier on a recruiter or individual to be able to respond
  • Thank them for connecting/time/opportunity
  • Add a sign-off such as “Sincerely” or “Best,” followed by your name just like you would in a professional email

“I’m reaching out because I see you’ve been working in [insert industry] for 5 years, and I am looking to learn more about your career and the industry you are currently working in. I am currently exploring my options and would appreciate your perspective and any information you are willing to share. Thank you.”

“My name is [insert name] and I am a third year at the University of Florida studying [insert major] . I very much enjoyed [insert your interests]

  • Search “University of Florida”
  • Click “University of Florida,” then click the “Alumni” Tab
  • Then search keywords relevant to your work including organizations they work for, job titles, etc.
  • Once you populate a search, it displays the UF alumni that meet that criteria or have those keywords in their profile
  • You can use this to connect and network with specific alumni

LinkedIn Learning & Certifications

  • UF gives students the opportunity to earn some certifications from LinkedIn Learning for free. This resource
  • is a great experiential learning opportunity for students to learn outside the classroom and upskill.
  • You can find this link by searching “LinkedIn Learning UF”
    • https://elearning.ufl.edu/supported-services/linkedinlearning/
  • Create/Sign in with your LinkedIn Account
  • On the screen that says “Continue to the University of Florida LinkedIn Learning Account” click the blue box that says “Continue to the University of Florida”
  • Login with your UF credentials

  • Select the browse button in the top left corner of the screen
  • Select the Certifications button
  • From there, you can click on either professional certifications and/or certification preparation and save the topics that interest you

  • Upon completion of a course, a “congratulations” screen will appear
  • Click “Add to Profile”
  • The check box next to “Add to LinkedIn profile under Licenses and Certifications”
  • Option to check box next to “Share with Network”

  • Open LinkedIn Learning
  • Click the “Me” drop-down menu under your profile picture in the top right corner
  • Click “My Library”
  • Click “Learning History”
  • Choose the course and add it to your profile
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