The Arts, Communication, Media, and Marketing Career Pathway centers on the vast expanse of opportunities within the creative, communicative, and promotional sectors. This pathway introduces students to diverse roles and trajectories within boutique agencies, established media houses, multinational marketing firms, and avant-garde art studios spanning a spectrum of industries. Each of these domains requires a distinctive blend of passion, vision, and skill, attributes you’re honing at the University of Florida. Threads weaving through these sectors include the drive to thrive in dynamic landscapes, innovative storytelling and problem-solving, and the savvy to engage audiences, be it clients, viewers, or consumers.
Copy is the text used to sell products in advertising and marketing and copywriters are the professionals who create this copy. Copywriting is a centuries-old craft. One of the oldest surviving advertisements in English was printed on a small sheet …
The sports industry offers opportunities in management, marketing, analytics, journalism, and more. In this workshop, panelists from a variety of sports backgrounds shared their unique journeys and offered valuable advice for those aspiring to turn their passion for sports into …
By David Adams
David AdamsAssistant Director for Career Pathways – Business, Public Service, and Tourism
When you think of marketing, you might think of online surveys that ask for your opinion on your shopping experience. While that’s one type of marketing, there are many other ways that businesses and organizations market themselves. Social media, search …
So you’ve nearly got your degree and you’re ready to make waves in the world of marketing, advertising, business or sales. You’re familiar with concepts like market segmentation and you can break down the pillars of supply chain management and …
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As a former English major, I know the pain of coming home during summer break just for someone to say, “Oh, what are you going to do with that degree?” Jobs for English majors may not be as intuitive as …
First, choose an industry of interest, then filter for occupation. (If you'd like to see data for a specific location only, filter by state.)
Type in a keyword to select a relevant occupation. (If you'd like to see data for a specific location only, filter by state.)
Occupation Description
Employment Trends
Top Employers
Education Levels
Annual Earnings
Technical Skills
Core Competencies
Job Titles
Occupation Description
Employment Trends
The number of jobs in the career for the past two years, the current year, and projections for the next 10 years. Job counts include both employed and self-employed persons, and do not distinguish between full- and part-time jobs. Sources include Emsi industry data, staffing patterns, and OES data.
Top Employers
These companies are currently hiring for .
Education Levels
The educational attainment percentage breakdown for a career (e.g. the percentage of people in the career who hold Bachelor’s Degrees vs. Associate Degrees). Educational attainment levels are provided by O*NET.
Annual Earnings
Earnings figures are based on OES data from the BLS and include base rate, cost of living allowances, guaranteed pay, hazardous-duty pay, incentive pay (including commissions and bonuses), on-call pay, and tips.
Technical Skills
A list of hard skills associated with a given career ordered by the number of unique job postings which ask for those skills.
Core Competencies
The skills for the career. The "importance" is how relevant the ability is to the occupation: scale of 1-5. The "level" is the proficiency required by the occupation: scale of 0-100. Results are sorted by importance first, then level.
Job Titles
A list of job titles for all unique postings in a given career, sorted by frequency.
Forage offers virtual work simulations that allow you to explore what it is like to work within a variety of of industries. These opportunities are completely free, with no prior experience or application needed to get started.
