Arts, Communications, Media and Marketing

The Arts, Communication, Media, and Marketing Career Pathway centers on the vast expanse of opportunities within the creative, communicative, and promotional sectors. This pathway introduces students to diverse roles and trajectories within boutique agencies, established media houses, multinational marketing firms, and avant-garde art studios spanning a spectrum of industries. Each of these domains requires a distinctive blend of passion, vision, and skill, attributes you’re honing at the University of Florida. Threads weaving through these sectors include the drive to thrive in dynamic landscapes, innovative storytelling and problem-solving, and the savvy to engage audiences, be it clients, viewers, or consumers.

Maximize Your Job Search: Why the Holidays Offer Unique Career Opportunities

The advice in the article, Why the Holidays Are a Smart Time to Search for Jobs, is as valuable as ever. Job searching during the holiday season might seem daunting, but there’s more opportunity than you think. In fact, many …

By Zita Gonzalez
Zita Gonzalez
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Top 20 Sketching Tips for Beginners and Beyond

Whether you’re just starting out or refining your craft, this blog post is packed with beginner-friendly tips to spark your creativity. From perfecting pencil grips to mastering perspective, these 20 practical insights are designed to elevate your sketching skills. Explore

By Zita Gonzalez
Zita Gonzalez
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Opportunities, Trends, and Career Advice in Journalism

Want to land your dream job in journalism? Despite headlines about industry cuts, there are still plenty of opportunities out there, especially in multimedia and broadcasting. Daniel Levitt, the mind behind the popular “Inside the Newsroom” newsletter, shares insider tips …

By Zita Gonzalez
Zita Gonzalez
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November to Remember: Perfecting your Portfolio (Workshop Summary & Recording)

Looking to elevate your portfolio? November to Remember: Perfecting Your Portfolio on November 13th was packed with expert insights and strategies designed to help students shine in the Graphic Design and UX/UI fields. Hosted by Career Pathways Coach Zita Gonzalez, …

By Zita Gonzalez
Zita Gonzalez
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The Overcommitment Dilemma 

As a college student, your calendar is probably bursting at the seams with classes, student organizations, internships, rehearsals, and maybe even a part-time or full time job. Yet, when another “great opportunity” pops up—like a workshop, event, or project—it’s easy …

By Zita Gonzalez
Zita Gonzalez
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Alumni Connections

  • Film Producer/Owner Hammer and Nail Productions
Meet Gaspar >
  • St. Augustine, Florida
  • Freelance Photographer Self Employed
Meet Marty >
Meet Beth >
Meet Noah >
  • Clare Tinsley
Meet Clare >
  • Head Coach Patterson Marketing Group Inc
Meet Trish >
  • AVD Fitness LLC
Meet Angelo >

Madelyn Diller, M.A.

Alumni, Faculty
  • Communications Manager University of Florida
Meet Madelyn >

LinkedIn Learning

Creating Construction Documents with Revit

Taught by Rina Sahay
If you’re trying to get the hang of Autodesk Revit, there’s nothing like building a real-world model. In this course,…

AutoCAD 2024 Essential Training

Taught by Shaun Bryant
AutoCAD 2024 is a powerful design and drafting software application used to create precise 2D and 3D designs. In this…

Narrative Portraiture: On Location in New York City

Taught by Chris Orwig
In the Narrative Portraiture series, photographer and teacher Chris Orwig explores the use of elements such as location and natural…

Creative Inspirations: Mexopolis, Animation Studio

Taught by Sandra Equihua
Mexopolis is the husband and wife team whose animated television series El Tigre has defied all the rules and won…

The Creative Spark: Nick Onken, Travel and Lifestyle Photographer

Taught by Nick Onken
Is your passport current? We’re about to do some trekking—photo trekking—with travel and lifestyle photographer Nick Onken. Nick was originally…

SEO Copywriting: Crafting Content for Both Humans and Search Engines

Taught by Maddy Osman
Dive into marketing in the world of AI! In this course, Maddy Osman helps content marketers understand how to effectively…

Photography Foundations: Lenses

Taught by Ben Long
Many of the creative options available to a photographer hinge on an in-depth understanding of lenses. In Foundations of Photography:…

CSS Positioning Best Practices

Taught by Bill Weinman
Web designers and coders will be introduced to techniques to improve their results in CSS Positioning Best Practices. Beginning with…

Creative Inspirations: Harry Marks, Broadcast Designer

Taught by Harry Marks
Harry Marks is considered by many to be the godfather of broadcast design. More than any other individual, he changed…

After Effects Apprentice: 08 Nesting and Precomposing

Taught by Trish Meyer
Let Chris and Trish Meyer share with you two of the core secrets required to become an efficient After Effects…

Creative Inspirations: Stefan G. Bucher, Designer, Illustrator, and Writer

Taught by Stefan G. Bucher
Meet a truly monster graphic designer, Stefan G. Bucher. Stefan’s projects range from his Daily Monsters, to the Daily Letter…

Creative Inspirations: Dale Herigstad & Schematic, Interactive Design Agency

Taught by Dale Herigstad
Welcome to the future of media experience. Meet Dale Herigstad, Chief Creative Officer at Schematic—the company behind some of the…

Troika’s ABC Brand Campaign: Start to Finish

Taught by Troika Design Group
Get an inside view behind the making of ABC TV’s fall promotional and brand image campaign, and watch a 60-second…

Narrative Portraiture: On Location in Texas with Keith Carter

Taught by Chris Orwig
In the Narrative Portraiture series, photographer and teacher Chris Orwig explores how to use location and natural light to create…

Photoshop Masking and Compositing: Fundamentals

Taught by Deke McClelland
Photoshop Masking and Compositing: Fundamentals is the introductory installment of Deke McClelland’s four-part series on making photorealistic compositions in Photoshop.…

Creative Inspirations: Renegade Animation, Animation Studio

Taught by Renegade Animation
Renegade Animation has pioneered digital 2D paperless animation with a unique all-Flash workflow—and a bunch of really great cartoons! This…

Douglas Kirkland on Photography: Studio Portraiture

Taught by Douglas Kirkland
In the Douglas Kirkland on Photography series, well-known photographer Douglas Kirkland explores a variety of real-world photographic scenarios, sharing technique…

Creative Inspirations: Rick Smolan, Photographer

Taught by Rick Smolan
Rick Smolan is responsible for some of the largest photographic projects ever undertaken. A former Time, Life, and National Geographic…

Douglas Kirkland on Photography: Natural Light Portraiture

Taught by Douglas Kirkland
In the Douglas Kirkland on Photography series, well-known photographer Douglas Kirkland explores a variety of real-world photographic scenarios, sharing technique…

Canon 5D Mark III Essential Training

Taught by Ben Long
In this course, photographer and author Ben Long details the features, controls, and options in the Canon 5D Mark III…

Employment Simulations

Explore Career Options with Forage.

Forage offers virtual work simulations that allow you to explore what it is like to work within a variety of of industries. These opportunities are completely free, with no prior experience or application needed to get started.

Career Resources

Explore job boards designed for creative professionals and aspiring designers! Discover exciting opportunities like Design Director, Graphic Designer, or Contract …

Hi, Gators! In this short video I walk you through creating a winning resume from scratch. All you need to …

The Eight Semester Career Readiness Guide is a resource to keep you on track. Use
this resource to be intentional …

The organization’s mission is to make communications professionals smarter, better prepared and more connected through all stages of their career. …

PRCrossing serves consumer job seekers, recruiting firms, university career service offices, unemployment offices and outplacement firms, bringing job opening research, …

Contact & Location

Phone
352-392-1601
Address

J. Wayne Reitz Union
Suite 1300
PO Box 118507
Gainesville, FL 32611-8507

Career Service Hours

Monday 8:00 am- 5:00 pm
Tuesday 8:00 am- 5:00 pm
Wednesday 8:00 am- 5:00 pm
Thursday 8:00 am- 5:00 pm
Friday 8:00 am- 5:00 pm

We are located on Level 1 of the Reitz Union.