Arts, Communications, Media and Marketing

The Arts, Communication, Media, and Marketing Career Pathway centers on the vast expanse of opportunities within the creative, communicative, and promotional sectors. This pathway introduces students to diverse roles and trajectories within boutique agencies, established media houses, multinational marketing firms, and avant-garde art studios spanning a spectrum of industries. Each of these domains requires a distinctive blend of passion, vision, and skill, attributes you’re honing at the University of Florida. Threads weaving through these sectors include the drive to thrive in dynamic landscapes, innovative storytelling and problem-solving, and the savvy to engage audiences, be it clients, viewers, or consumers.

A Day in the Life: Communications Director/Press Secretary

8:00 AM: Arrive early at the office. Read all the newspapers from the district and scan the national media outlets (Washington Post, New York Times, Wall Street Journal, CNN, Washington Times, National Journal’s Congress Daily, etc.) Compile a set of …

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What Does a Marketing Analyst Do?

Marketing analysts help companies make data-driven marketing decisions. Also called marketing research analysts (or market research analysts), these professionals work in nearly every industry, powering a company’s marketing team through data analysis. But what does a marketing analyst do, actually? 

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Alumni Connections

  • Guest & Member Relations - Game Day Staff Tampa Bay Buccaneers
  • Boren Scholar United States Department of Defense
  • Kitchen Opener Sweet Berries Eatery and Frozen Custard
  • Communications Consultant Blue Cross Blue Shield of New Mexico
  • AVP, Sr. Project Manager Climate First Bank
  • Video Editor Self Employed

Aleidys Lopez Romero

Alumni, Faculty
  • Communications Intern Florida Museum of Natural History

Alena Poulin

Alumni, Faculty, Students / Peers
  • Communications Specialist University of Florida

LinkedIn Learning

Creating Construction Documents with Revit

Taught by Rina Sahay
If you’re trying to get the hang of Autodesk Revit, there’s nothing like building a real-world model. In this course,…

AutoCAD 2024 Essential Training

Taught by Shaun Bryant
AutoCAD 2024 is a powerful design and drafting software application used to create precise 2D and 3D designs. In this…

Creative Inspirations: Harry Marks, Broadcast Designer

Taught by Harry Marks
Harry Marks is considered by many to be the godfather of broadcast design. More than any other individual, he changed…

Photography Foundations: Composition

Taught by Ben Long
Composition can make an interesting subject bland or make an ordinary subject appear beautiful. In this course, photographer and author…

After Effects Apprentice: 14 Shape Layers

Taught by Trish Meyer
In this course, author Chris Meyer shows how to create and animate vector-based artwork directly inside Adobe After Effects. The…

After Effects Apprentice: 07 Parenting

Taught by Trish Meyer
Parenting is a way to group multiple layers within the same composition inside After Effects. In this course, Chris Meyer…

Learning Graphic Design: Things Every Designer Should Know

Taught by John McWade
Appearance may not be everything, but how something looks has a fundamental impact on how it’s perceived, what it communicates,…

Graphic Design Foundations: Color

Taught by Mary Jane Begin
Color is a fundamental element of our lives. Understanding how to use it for visual communication in a variety of…

AutoCAD 2014 Essential Training: 6 Sharing Drawings with Others

Taught by Jeff Bartels
Join author Jeff Bartels as he shows how to transition your AutoCAD designs from concepts to workable construction documents. First,…

Deke’s Techniques (2011-2013)

Taught by Deke McClelland
For ten years, graphics guru Deke McClelland hosted Deke’s Techniques, a weekly series focused on Adobe Photoshop and Illustrator. Each…

Creating a Responsive Web Experience

Taught by Chris Converse
Many times, simply resizing your web design is not enough to create a satisfying user experience. This course helps you…

The Creative Spark: Between Two Worlds, The Hybrid Animation of Tiny Inventions

Taught by Max Porter
Two animators cross paths. They fall in love. And then they open an animation studio. Meet Ru Kuwahata and Max…

Learning Photoshop Color Correction

Taught by Taz Tally
Photoshop Color Correction is a series designed to help you understand how color works in digital images, and acquire the…

Design the Web: Creating Smaller Graphics with PNG-8

Taught by Chris Converse
PNG-24 files provide great quality with the added benefit of 8-bit transparency; however, this particular file format can be rather…

ZBrush: Sculpting Portraits

Taught by Ryan Kittleson
Join digital sculptor Ryan Kittleson as he shares his approach to sculpting realistic faces in ZBrush. By combining traditional anatomy…

Storytelling for Designers

Taught by Stacey Williams-Ng
The main goal for most design projects is to convey a message visually, in a way that hooks the viewer.…

Print Production: Folding

Taught by Trish Witkowski
Get fresh ideas for your next print marketing campaign as the world’s leading expert on folded formats, Trish Witkowski, shares…

Shooting a Photo Essay in 60 Minutes

Taught by Paul Taggart
Oftentimes when you’re traveling, you stumble upon a gem of a place or a person who deserves to have a…

After Effects Guru: Time-Based Effects

Taught by Eran Stern
One of the ways to add drama to video and animation is the manipulation of time. In this course Eran…

AutoCAD: Documenting 3D Models

Taught by Scott Onstott
AutoCAD has several different methods available for projecting 2D drawings from 3D models. Join author Scott Onstott as he explores…

Employment Simulations

Explore Career Options with Forage.

Forage offers virtual work simulations that allow you to explore what it is like to work within a variety of of industries. These opportunities are completely free, with no prior experience or application needed to get started.

Career Resources

The organization’s mission is to make communications professionals smarter, better prepared and more connected through all stages of their career. …

PRCrossing serves consumer job seekers, recruiting firms, university career service offices, unemployment offices and outplacement firms, bringing job opening research, …

Jobs and Community for Journalists of Color. was founded in August 1998 by Dan Rohn and quickly became the go-to resource for restless and out-of-work journalists.

Contact & Location


J. Wayne Reitz Union
Suite 1300
PO Box 118507
Gainesville, FL 32611-8507

Career Service Hours

Monday 8:00 am- 5:00 pm
Tuesday 8:00 am- 5:00 pm
Wednesday 8:00 am- 5:00 pm
Thursday 8:00 am- 5:00 pm
Friday 8:00 am- 5:00 pm

We are located on Level 1 of the Reitz Union.