Business, Public Service and Tourism

Nonprofit Fundraising: A Beginner’s Guide

Relationships are part of our daily lives, and focusing on them is a proven method for successful communication. To raise funds successfully, you need to aim for long-lasting, mutually beneficial relationships. This starts by understanding the exponential growth of the nonprofit world’s impact on donors. This course from Fundraising Academy explains how donor’s mindsets have changed with the development of watchdog organizations. Learn to embrace your selling persona and improve prospective and donor relationships with the Cause Selling Cycle. Explore ways to remain ethical in the gray areas, as well as the time management, organizational, and communication skills that you will need as prospective donors decide to partner with you and your cause.

Note: This course was created by Fundraising Academy together with Madecraft. We are pleased to host this training in our library.

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